New Best Friend

Every Moment Matters

Every Moment Matters Website

Every Moment Matters is a nation-wide project sharing the latest evidence-based information about alcohol during pregnancy and breastfeeding.

It was developed by the Foundation for Alcohol Research and Education (FARE) with the support of health professionals and communities across Australia.

NBF was engaged to help with improving the content design and accessibility of the site—which resulted in a complete redesign and build of the website.

Scope of works

Content design
Content blocking and page structure

Accessibility review and fixes
WCAG 2.0 Level AA

Website design and development
A custom built WordPress website.

Post relaunch results

Avg time on page

↑ 47%

Monthly users

↑ 33%

PDF downloads

↑ 47%

Video plays

↑ 40%