New Best Friend

East Hotel

New Best Friend developed a refreshed brand identity for East Hotel that not only reflects the funky and sumptuous vibe of the hotel, but is flexible enough to work across all of their sub-brands as well—including Agostinis and Joe’s Bar.⁠

Scope of works

Brand refresh
Creative direction, mood and concepts, messaging kit, brand guidelines.

Brand rollout
Including logos, social media templates, video content, and promotional assets.

Website design and development
2x custom built WordPress websites.