New Best Friend

Consolidated Land and Rail Australia

Consolidated Land and Rail Australia (CLARA)
Brand identity

CLARA needed a brand identity that resonated with their vision to build the world’s most liveable, sustainable and connected cities. Their innovative thinking includes developing Australia’s first high-speed rail system. CLARA’s goal is to achieve generational change to the way Australia—and the world—continues to manage growth and urbanisation.

Scope of works

Brand development
Creative direction, mood and concepts.

Brand rollout
Including logos, promotional assets, publications, strategic business case, website.

Website design and development
A responsive WordPress website promoting The CLARA Plan. Phase 2 website has been built and is launching at the end of 2020.

CLARA brand mark

Our relationship with CLARA began in 2014, delivering brand, corporate and promotional materials and has evolved to become a design partner as part of the CLARA consortium—the team responding to the Australian Government Faster Rail Prospectus.

CLARA 'The CLARA Plan' book cover
CLARA 'The CLARA Plan' book internals
Render of a proposed CLARA city development