Consolidated Land and Rail Australia
Consolidated Land and Rail Australia (CLARA)
Brand identity
CLARA needed a brand identity that resonated with their vision to build the world’s most liveable, sustainable and connected cities. Their innovative thinking includes developing Australia’s first high-speed rail system. CLARA’s goal is to achieve generational change to the way Australia—and the world—continues to manage growth and urbanisation.
Scope of works
Brand development
Creative direction, mood and concepts.
Brand rollout
Including logos, promotional assets, publications, strategic business case, website.
Website design and development
A custom WordPress website promoting The CLARA Plan.
Our relationship with CLARA began in 2014, delivering brand, corporate and promotional materials and has evolved to become a design partner as part of the CLARA consortium—the team responding to the Australian Government Faster Rail Prospectus.
