New Best Friend

Canberra Youth Theatre

Canberra Youth Theatre

Under a newly appointed artistic director (Luke Rogers), Canberra Youth Theatre was ready to reposition their brand with the hope of speaking to an older audience. The new brand needed to mature, whilst still retaining the vibrance and energy expressed through its members and patrons.

Scope of works

Brand development
Creative direction, mood and concepts.

Brand rollout
Including logo, promotional assets, publications, website.

CYT brand mark

New Best Friend was engaged to develop a brand system that could easily be wielded by existing staff members to maintain a cohesive and powerful set of materials on a smaller budget.

We devised flexible templates and styles that could be adapted to suit the immediate needs of the company.

CYT Postcards and badges
CYT website
CYT mobile website
CYT season program
CYT Season promotional posters